Genetically Modified Foods And Its Impact On The...

Norman Borlaug once said, â€Å"Man s survival, from the time of Adam and Eve until the invention of agriculture, must have been precarious because of his inability to ensure his food supply.† Throughout the history of mankind, the global food supply has become a battleground for politicians, scientists, and farmers. Genetically modified organisms, or GMOs, have been in the spotlight throughout much of the last four decades, offering a viable solution to world hunger issues. It is through genetic engineering that scientists can achieve the creation of genetically modified crops, creating new crop varieties designed to yield more products with less inputs. Genetically modified foods offer numerous benefits, such as boosting our economy, eradicating hunger and malnutrition, and also provide a safe food source for a growing population. Genetically modified foods are economically viable, able to help ease world hunger issues and are in fact safe to eat. Genetically modified foods have a major positive economic impact on the agricultural industry worldwide. The Monsanto Corporation is a United States based agricultural biotechnology corporation, and one of the world’s leading producers of genetically modified seeds and crops. The Monsanto Corporation is also a global leader in scientific research, development and also studies assessing the economic impacts of genetically modified foods designed for human consumption. â€Å"Agri-businesses are seeing greater profits due to the increaseShow MoreRelatedAre Gmo s Good For Humans? Essay1743 Words   |  7 Pagesonline video, Talking about food safety, Monsanto s lead toxicologist, Shawna Lemke says that, In recent years people have become increasingly interested in where their food comes from, and how it is produced....there is still conflicting and confusing information about Genetically Modified Foods, but because of the intense work the scientists that work here do, we all f eel confident in feeding them to our kids. Monsanto is a Fortune 500 sustainable agricultural company that started in 1901Read MoreThe New Gmo Labeling Bill S. 764 Essay1521 Words   |  7 Pagesbill will have serious implications not only in our economy and agricultural industry, but many economies and agricultural industries worldwide. Recent studies of how extensive the effect of this bill will be on the consumers of the United States are estimating upwards of $1,050 annual increase in our grocery spending to accommodate. The damage occurs when food producers that use GMOs inevitably follow the trend of agricultural industries before them and switch to non-GMO ingredients if they believeRead MoreBenefits Of Genetically Modified Foods1203 Words   |  5 PagesGenetically modified organisms, sometimes known as GMO’s, are plants or animals that are created through the process of genetic engineering. Modified foods are often viewed as a valuable solution to ending world hun ger, because they take less time to produce into larger crops. The use of gmos have increased in recent years,because they can grow bigger and faster than regular fruits and vegetables in much harsher environments.Also have seem to sustain and fight off many of the pests that have troubledRead MoreHow Technology Has Changed The Quality Of The Food1750 Words   |  7 Pagestechnology of transgenic contemporary biological science, is widely used in various fields. For example, through the cultivation of genetically modified cotton for diagnosis and treatment of genes to be used in transgenic technology. How to change the quality of the food to make it more suitable for human use has become a hot issue. GM technology is widely used in medicine, industry, agriculture, energy, environmental protection, and new materials. GM technology is the first wave of GM technology medicineRead MoreU.s. Agriculture And Agricultural Productivity1073 Words   |  5 Pagesmodifications in U.S. agriculture has remained in agricultural input markets. The exceptional development in yields and agricultural total factor productivity owes much to biological innovations in crop seeds, development of hybrid crops in the early part of the 20th century, with adoption of high-yielding varieties and modern biotechnology. Development of new types of pesticides and seeds has substantially improved agricultural productivity (). Agricultural input markets have evolved and family–ownedRead MoreGenetically Modified Organisms ( Gmo ) Essay1737 Words   |  7 PagesGenetically Modified Organisms The genetically modified organisms (GMO) correspond to plants, animals as well as microorganisms whose DNA has been altered. They are also known as transgenic, genetically manipulated, or engineered organisms. The intentional incorporation or deletion of their genes is intended to introduce or modify some of its characteristics. Although this has been seen as a great advantage by many scientists and supporters of this technology, transgenic organisms suppose a dangerRead MoreGenetically Modified Foods Essay1171 Words   |  5 Pages Introduction. Genetically modified foods are foods produced from organisms that have had specific changes (adding, deleting, changing segments) introduced into their DNA using the methods of genetic engineering.(King 2009) So they could produce desirable traits or eliminate undesirable traits, a process that enables transfer of genes between different species that would not interbreed in nature. 1983 marked the first ever transgenic plant. This was a tobacco plant that was created with antibioticRead MoreGlobalization Is It Good Or Bad?1719 Words   |  7 Pageschanges in the food industry in the face of globalization. I will present its pros and cons, but it is your choice if whether globalization as beneficial or not. I will want to help you make that decision. Introduction Food security is one of the most important social needs. Global agriculture is increasingly developing not freely, but controlled by transnational processes of economic, political and natural. Nowadays, people are witnessing contemporary realities of the food industry and the effectsRead MoreThe Impact of Genetically Modified Foods1368 Words   |  6 PagesIt is not a secret that GMF-ed foods have spread out rapidly to the whole world.Genetically modified foods most commonly refers to the plants, which has been modified in the laboratory to enhance improved nutritional content and aimed traits created for human beings and animals. With progress in various types of technology, especially in genetic engineering, farmers and scientists have changed the way in which food is grown and made, raising questions about the methods, their risks and possibleRead MoreGenetic Modification ( Gm )1619 Words   |  7 Pagesan organism such as plants or animals. No one is permitted to deal with a genetically modified organism (GMO) in Australia unless the Australian Gene Technology Regulator has determined that the GMO is safe to human health and the surrounding environment. As the world’s population continues to increase and is expected to double within the next few years, the world’s demand for food and fibre has increased drastically. GM foods and fibres seem to be the only means for a solution to provide for the high

Background. Inemerging Art Cities And Developing...

Background In emerging art cities and developing countries(Bogotà ¡, Detroit, Sao Paulo, Singapore, Tel Aviv, Mumbai, Shanghai, Buenos Aires and many more), one can find artists and designers that have a very important discourse, a speech they have developed through years of passion, perseverance and concentration. Most of the times, in order for their work to be known, they have to immigrate to art capitals and leave their reality behind. In terms of traveling, these cities are somehow tainted as dangerous and non tourist cities. Nevertheless, one can find a growing cultural scene that involves young audiences creating and innovating, and a great sense of community and sustainability. The problem: There is little to no promotion or†¦show more content†¦In this case, the model ´s purpose is to create those innovate experiences through culture and the arts. Deliverable: The deliverable for the final project consists of the creation of a production, marketing and sponsorship. In addition to the first pilot that will be filmed in Detroit. Project Goals: Goal 1:Disseminate and promote the growing cultural and art scene in Detroit’s emerging art industry through the production of a pilot that will be aired in mass visualized platforms. Objective 1: Initiate the pre-production stage of the project by researching the city’s history and cultural art scene. Method 1: Conduct primary and secondary research about the city Method 2: Create a list of venues and individuals that are key for the city’s cultural industry and development with their respective contact info. Method 3: Purchase and plan travel arrangements. Objective 2: Contact 10 main characters in Detroit’s art scene and schedule a remote meeting to talk about their projects and the recording. Method 1: Write a professional introduction and first contact letter to send these ten main characters. Method 2: Schedule the interviews and filming in Detroit. Objective 3: Create a production plan that includes marketing strategies, budgeting, and sponsorship opportunities. Method 1: Create a schedule for Detroit’s recording sessions. Method 2:

Business Entrepreneur

Question: Discuss the relationship between enterprise culture, creativity and innovation, and analyse the importance of this relationship in light of the recovery from the recent economic downturn in the UK? Answer: Introduction The process of doing the creation of something new with the value of doing the devotion of the time and the effort which are new and also by assuming some of the things which are associating with some of the social, psychic and also the financial risk and by receiving the result rewards on the basis of the personal satisfaction, monetary and also the independence. Entrepreneur is actually a person who has the ability to take some of the risk and also the some of the innovative ideas so that it becomes more possible to start something new. The key word entrepreneur is actually comes from enterprendre which basically means to undertake. In this assignment it also discuss the brief relationship of the enterprise culture, innovation and creativity and also do the proper analyze of their relationship in the context of the recovery of the economic turn down of UK. Here it also needs to evaluate the given three learning outcome in the relation with the given economic down turn which is rece ntly occurs in the UK (Adamska and Minrov, 2014). The term culture denotes a typical way in which the entrepreneur needs to acts in any of the organization as whole. The culture of the organization needs to be more creative and also imaginative in nature which is also supportable to take the risk. The enterprise culture is actually a society where mostly the earning of the money, doing the development in the business platform and also the personal achievement are supported. After the occurrence of the economic turn down of UK, the most important things of the UK become the earning of the money. For improving the economic turn down of the UK, the entrepreneur needs to follow some of the business functions which are given below (Ang, Hutton and Majadillas, 2013): Innovation: The entrepreneur needs to be innovative in nature and also have the ability to take some of the risk so that they can innovate and implement the new ideas by considering all the factors which includes the market structure, demographic types of the structure, and also the innovation needs to be based on the needs of the process and also the gathering of the new knowledge (Bogers and West, 2012). Organization building: For building the organizational culture after facing the major economic turn down in the market of UK the entrepreneur needs to have the clear perception and also the ideas of the market and also about the target of the market where they are going to do the business so that they can bring the profit in their business. They also need to have the ability of managing the human relationship in the firm and also have the ability of managing the finance, productions and also the relationship between the supplier and the customer. It also helps in doing the up gradation of the product and the process by introducing the new techniques of the production and also the products (Bouthevillain, Paul and Pavot, n.d.). Some of the stages which are included in the entrepreneurial process are analyzed on the basis of the proper conducting of the analysis of the opportunity, it also helps in the development of the proper plan which can set up the company and also helps in doing the proper determination of the required resourced and also implement the plan. Some of the modern concepts of the entrepreneurship which the entrepreneur needs to follow to do the proper set up of the business are listed below (Damaraju, Barney and Makhija, 2014): The entrepreneur needs to perceive the opportunities which are based on the profitable investment. The entrepreneur needs to take some of the proper initiative in doing the proper establishment of the business. Needs to draw out the co-ordination between the different factors which are based on the production. Needs to have the ability of bearing the risk. Needs to do the proper introduction of the innovations and introduce some of the provision of determining the capital. In the context of the entrepreneurship, the entrepreneur needs to know some of the basic differences between the innovations and the creativity where innovation deals with the introduction of the changes in to some of the relative stable system. Innovation is mainly based on the identification of all the types of the needs and on the basis of which the appropriate solution is designed. On the other hand, in the creativity it mainly deals about the unleashing of some of the potential of the mind to give some of the new ideas. To enhance the economic growth of UK, the entrepreneur needs to follow some of the important steps which are given below (Durand and Vergne, 2014): Entrepreneur needs to increase the output of the business on the basis of per capita so that the income of the people of the country can increase. They also needs to initiate and also needs to do the proper creation of the proper structure of the business and also the suitable society for doing the business. It also needs to do the proper modification and the improvisation of the existing product so that it can meet the better customer requirements. They also needs to create the self employment process and also needs to decrease the dependency rate of the employment of the people (Prange, 2012). It mainly deals with the UK recession which occurred when the global tendencies were low in nature. In this review it mainly deals with the some of the factors whet the entrepreneur face at the time of the occurrence of the economic turn down (Spatacean, 2014): First of all the entrepreneur needs to do the proper identification of the threats, opportunities and also the pressures due to which the operating of the business faced some of the difficult condition on the context of the economic which they are experiencing in UK and also on the global platform. Needs to do the proper identification of all the strategies which are adopted in the business having the proper experience of the conditions (Lee, DeLone and Espinosa, 2006). It also needs to do the proper assessment of the strategies which can be problematic in nature and also allowed to emerge and also survive by improving the economic condition strongly (Durand and Vergne, 2014). The crisis which UK are facing more keenly on the basis of the degree of the economic dependence which give a major hit mainly to the financial service factors and also the maximum level of the indebtedness. The economic outlook also remains highly uncertain on the basis of the duration and also the depth of the economic turn down. To meet this uncertainty of the economic turn down and also to do the proper recovery of this uncertainty the entrepreneur needs to meet the rate of the globalization so that it can increase the rate of the flow of the ideas, good and also the flow of the know ledges which crate a transition in the economic turn down. They also need to do some of the development in the technologies background which helps to increase the productivity and also the innovation of the creation of the new products. The entrepreneur also needs to keep notice on the changing demands of the consumer by increasing the intellectual content and also the technology advancement of the t echnological products and the services (Galvin and Arndt, 2014). The relationship of the innovation and the creativity in the light of the economic turn down of the UK that along with the entrepreneur the government of UK also needs to introduces some of the short term and also the long term of the plan so that it becomes helpful and also can give some of the financial support. The innovation is also needs to mitigate all the negative impacts for managing the crisis and also needs to introduce some of the policies which is mainly create a focus on the public support of the research and also the new innovation which can create a great impacts on the some of the societal changes which includes ageing factors, environmental factors etc. It also needs to improve and also needs to set up a well designed partnership between the public and the private sectors which helps in achieving and also to do some of the adjustment between the public and the private funding. With the development of the investment infrastructure both the sectors needs to contribute in the stimulation of the demand on the both long term and also the short term plan. To do the contribution in solving all the social challenges they also need to introduce and open competitive background where both the sectors can take the effective participation. Government also needs to put the major focus to take both the medium and also the long term action so that it can strengthen the innovation of the business background of UK (Garratt, 2014). Some of the new business opportunities need to be introduced for doing the proper reallocation of all the resources by declining all the activities in the direction of the vital recovery of the opportunities. Government also needs to so ease all the liquidity constraint to some extents which are faced by the small firms so that they can do the set up of the business (Yang, Chi and Young, 2014). Different types of the forms of the activities at the time of the economic turn down of the UK are mentioned. At the economic down turn of UK, the medium sized of the enterprises also faced major down turn because of the inflation of the economy as the people are not interested in doing the investment in the business so the many of the organization are facing problems to run the business (Im and Rai, 2014). The economic down turn also create huge impacts on the small term business and as result of this many of the short term organization becomes shut down due to the unavailability of the funds for doing the business. Some of the types of the enterprises of the business which also gets affected at the time of the down turn on the economic basis of UK are mentioned as the autonomous enterprise does not needs to hold on the jointly access of the public enterprises of UK (Kominiarczuk and Ledziska, 2014). They also play some of the positive role in doing the business financing and creati on of the funds. In the cases of the partnership of the business they also needs to do the proper representation of the situation of the enterprises in which it helps in the establishment of some of the financial partnerships with the other enterprises by doing the proper exercising of both the indirect and the direct control. Partnership enterprises are not autonomous and also linked with each other in nature. The linked enterprises needs to do the correspondence with the economic condition of the enterprises which helps in the formation of the groups with both the direct and also the indirect control of the business which includes shareholders, agreements etc. the enterprise becomes linked with the requirements of the laws and also required to draw the consolidation accounts (Global Property Investment: Strategies, Structures, Decisions2014 1 By Andrew Baum and David Hartzell Global Property Investment: Strategies, Structures, Decisions Wiley-Blackwell 30 December 2011 Paperback 1 444335286, 2014). Some of the businesses strategies which the entrepreneur needs to maintain in doing the improvement after the economic turn down of the business in UK are given below: Retrenchment strategies: It is one of the most common approaches which the entrepreneur needs to adopt in their business so that it becomes very easy to deal with the entire recessionary context which involves the cutting down the economic costs, operating cost and also the diversities of the non-core assets mainly on the basis short term goals. Under the retrenchment strategies it also includes some more strategies which are given below (  and , 2014): Turn down strategies: Turn down strategies includes the withdrawing, retreating of the wrongly taken decision in the previous context so that it properly reverse the whole plan decline. Some of the certain conditions and also the indicators which needs to do the proper point out if the organization needs to maintain to overcome the economic turn down includes persistency in the negative cash flow, continuous effects of the loss, declination in the market share, uncompetitive nature of the products and the services (Halac, 2013). Divestment strategies: This strategy mainly involves with the liquidation and the sales of the business. It also includes the proper restructuring of the plan. It also includes some of the major reason to do the proper implementation of the plan are: inability of the firm to face the competition, requirement of the up gradation of the technologies in order to survive the business and also needs to determine the better alternatives which becomes available for doing the investments. Liquidation strategies: under the liquidation strategies it mainly includes to do the closing down of the firm and also the selling of the assets of the firm. Liquidation strategy becomes very difficult for getting the strategic alternatives of the business. Some of the reason of the liquidation strategies includes: to get the unprofitable outcomes of the business, overcapacities of the industries, strategy failure and also the high competitive platform. Investment strategies: In this strategy it mainly involves all the expenditure on doing the innovation and also the market diversification. Recession becomes an opportunity to do the proper implementation of the occurrence of the strategic changes. This type of the strategy also becomes more risky with the availability of the survival of the short term goals. Under the investment strategy it includes some of the major strategies (Hemphl and Magnusson, 2012): Bottom up or top down investment: in the bottom up investment it mainly deals with the stock based selection on the basis of the strength of the organization regardless the economic happening of the countries. In the top down investment strategies it mainly deals with the choosing of the assets which is mainly on the basis of the big theme. Technical or fundamental analysis: the fundamental analysis mainly involves with the proper evaluation of all factors which can create the greater impacts on the investment performance. It mainly deals with the technical analysis of choosing the assets which are mainly based on the prior types of the trading. Dividend investing: it suggests some of the dividends funds which need to buy the stocks on the basis of the analysis of the records of the dividends and the earnings. The recent recognition of the dividend stocks can be overvalued on the current basis. Ambidextrous strategies: in this strategy it deals with the combination of the retrenchment and also the investment. It is mostly adapt by the firms under some of the recession circumstances which includes the asset cutting, doing the investment in the innovative nature of the product and also the development of the market (Hoare, 1983). Conclusion To figure out the conclusion of the above study and also by doing the proper assessment of all the learning outcomes it properly evaluate the entrepreneurship concept at the time of the economic turn down of UK. In this context, it also critically evaluate the different types of the forms and the norms of the enterprise activity and also do the proper demonstration of some of the research strategies. References Adamska, M. and Minrov, M. (2014). Role of learning organization in building consumer confidence. E+M, 17(1). Ang, J., Hutton, I. and Majadillas, M. (2013). Manager Divestment in Leveraged Buyouts. European Financial Management, 20(3), pp.462-493. Bogers, M. and West, J. (2012). Managing Distributed Innovation: Strategic Utilization of Open and User Innovation. Creativity and Innovation Management, 21(1), pp.61-75. Bouthevillain, C., Paul, L. and Pavot, J. (n.d.). Debt Retrenchment Strategies and Control of Public Spending. SSRN Journal. Damaraju, N., Barney, J. and Makhija, A. (2014). Real options in divestment alternatives. Strat. Mgmt. J., p.n/a-n/a. Durand, R. and Vergne, J. (2014). Asset divestment as a response to media attacks in stigmatized industries. Strat. Mgmt. J., p.n/a-n/a. Durand, R. and Vergne, J. (2014). Asset divestment as a response to media attacks in stigmatized industries. Strat. Mgmt. J., p.n/a-n/a. Galvin, P. and Arndt, F. (2014). Strategic management: Building depth as well as breadth. Journal of Management Organization, 20(02), pp.139-147. Garratt, K. (2014). Challenges and Importance of Finding Hidden Confounders When Conducting Comparative Effectiveness Studies Using Registry Data: The Impact of Surgical Turn-Down on Percutaneous Coronary Intervention Mortality. Circulation, 130(25), pp.2269-2271. Global Property Investment: Strategies, Structures, Decisions2014 1 By Andrew Baum and David Hartzell Global Property Investment: Strategies, Structures, Decisions Wiley-Blackwell 30 December 2011 Paperback 1444335286. (2014). J of Property Inv Finance, 32(5), pp.534-534. Halac, M. (2013). Relationship Building: Conflict and Project Choice over Time. Journal of Law, Economics, and Organization, 30(4), pp.683-708. Hemphl, J. and Magnusson, M. (2012). Networks for Innovation - But What Networks and What Innovation?. Creativity and Innovation Management, 21(1), pp.3-16. Hoare, G. (1983). Retrenchment strategies in mental health: Lessons from the private sector. Administration in Mental Health, 10(4), pp.259-271. Im, G. and Rai, A. (2014). IT-Enabled Coordination for Ambidextrous Interorganizational Relationships. Information Systems Research, 25(1), pp.72-92. Kominiarczuk, N. and Ledziska, M. (2014). Turn down the noise: Information overload, conscientiousness and their connection to individual well-being. Personality and Individual Differences, 60, p.S76. Lee, G., DeLone, W. and Espinosa, J. (2006). Ambidextrous coping strategies in globally distributed software development projects. Commun. ACM, 49(10), p.35. Prange, C. (2012). Ambidextrous internationalization strategies. Organizational Dynamics, 41(3), pp.245-253. Spatacean, I. (2014). Investigations Upon the Correlations between the Efficiency of Investment Strategies and the Market Performances of the Romanian Financial Investment Companies. Procedia Economics and Finance, 15, pp.609-616. Yang, J., Chi, J. and Young, M. (2014). Mutual Fund Investment Strategies and Preferences. Chinese Economy, 47(1), pp.5-37.  , . and , . (2014). Technical re-equipment organization in machine-building enterprises economic activity. TAPR, 2(2(16), p.38. Business Entrepreneur Question: Discuss about theBusiness Entrepreneur. Answer: Introduction: An entrepreneur is an individual who sets up his own business by taking financial risks with a hope of profit (Poschke 2013). The aim of this essay is to focus on the life and achievements of the business entrepreneur Napoleon Perdis. The essay discusses the history, development and growth of Napoleon to assess the factors that made his life successful. His family and socio-cultural background plays a critical role in his successful tenure of entrepreneurship which forms another component of this essay. The type of businesses developed by Napoleon and the competitive advantages that adds to the entrepreneurial success is discussed. Various recommendations that may be considered are provided for the entrepreneur. Napoleon Perdis, a 46-year Australian makeup artist and businessman from Sydney is one of the most influencing entrepreneurs (Napoleonperdis.com 2016). He was born in 1970 in Sydney and his parents were Greek immigrants settling in the western suburbs. In the beginning of his career, he used to work as a barristers assistant. In the year 1992, he worked as a make-up artist on weekends (Adoranti 2015). With the support of his younger brother Emanuel Perdis and wife Soula-Marie, Napoleon founded his cosmetic company. He started his business by launching a small makeup studio in 1992 in Leichhardt, a suburb in Sydney (Adoranti 2015). In the year 1993, Napoleon inaugurated The Napoleon Perdis Makeup Academy to provide makeup education for the people who want to pursue makeup as a profession (Napoleonperdis.com 2016). The education and training was provided by professional trainers. Further, in 1995 he created his own line of cosmetic products such as foundations, lipsticks, eye shadows a nd various other products selling through his own store in the Paddington suburb (Galbraith 2015). There were 65 stores operating through New Zealand and Australia by the year 2011 (Roberts 2015). Starting from a small studio in Leichhardt suburb, his business grew up to running 4500 brand stores (Melbournecentral.com.au 2016). Gradually, he expanded his business in the United States. Not only overseas expansion, his line of products is also sold by Ulta beauty product stores. Perdis has grown up to be the cosmetic king of Australia with $82 million turnover in the year 2012 (Sexton 2013). Perdis has been consistently passionate about his work and never let negativity influence his vision. His hard work and efforts along with the support of his family has helped him grow and develop the business (Candy 2013). According to Sexton (2013), Napoleon Perdis was not like most of the 13 year-old kids in Paramatta. As he was born in a Greek-immigrant family, the woggy upbringing made it a little difficult for him to grow up in the Anglo-western suburb. As a child, he loved doing his mothers makeup. His mother has been a great source of encouragement and passion as he used to watch and mesmerise her while she put make-up. He was a keen observer while his mother put palette of creams and powders for embellishing her face. Perdis narrated one of the incidents in which he saw electric blue mascara in a magazine and he tried copying that on his mother. It did not come out well, but his mother was very proud of him as her son did the make-up. He also narrated a few incidents of his parents being disciplined which he hated as a kid, but eventually he values the same as it has shaped him as an individual. Perdis parents gave him a start-up loan of $30,000 which he considers as his single foundation and w ithout which he would never get here (Sexton 2013). In an interview, conducted by the Success Business Magazine, while Perdis was on his trip to Townsville terry White Chemists, Napoleon stated that his Greek family wanted him to explore the corporate world (Candy 2013). His parents have been a great support and with their blessings, Napoleon has gotten through the tough times. He further stated that the changing fashion trends in Australian women inspired him to catch up with the latest trends. He stated that his mother and father are very hard-working but they ensured to spend a lot of time together as a family. He has seen a great balance in the family which inspires him to bring the same balance in his life. Emanuel Perdis is an intellectual and Napoleon considers him as a great resource and asset in his life (Candy 2013). Not only his early life, the current life with his wife and daughters keeps his firmly planted to the ground. The daughters help him launch his business venture and play a critical part in keeping the firm in a proper direction (Heraldsun.com.au 2015). Thus, his family and socio-cultural background have helped him develop as an entrepreneur. Napoleon Perdis is involved in three kinds of businesses. Firstly, he is a make-up artist and has opened his first studio in 1992 (Adoranti 2015). Secondly, he has his own line of products such as foundations, lipsticks, eye shadows, nail polish and various other products since 1995 (Galbraith 2015). Thirdly, he has an academy for educating people who wish to pursue their career as a make-up artist since 1993 (Napoleonperdis.com 2016). Napoleon Perdis entered the US market with a flagship store on Hollywood Boulevards. They also became an official partner of Academy of Television Arts Sciences in 2007 (PwC 2012). In the year 2008, Napoleon launched his second brand NP Set through development on concept stores in both Australia and US (PwC 2012). In the year 2009, they launched 350 Ulta stores throughout the US (PwC 2012). In 2011, they announced a three year sponsorship of the Australian Ballet (PwC 2012). The poor performing concept stores were shut by the entrepreneur because he b elieve in focusing and investing in time and resources (Roberts 2015). The entrepreneur has a tendency to move on rather than keeping stuck. These strategic changes and store concepts gives the entrepreneur a competitive edge over other brands. Napoleon focused on operational efficiency so that his venture is stable in all kind of economic climates. He has provided diversity in his offerings and created a new market rather than cannibalizing the existing one. They made smart partnership choices that would deliver long term value. The ongoing revenue streams have been consistently established. The entrepreneur believes in creating loyal customers and enhancing their experience. This is a unique strategy that keeps the company ahead of its competitors (PwC 2012). Napoleon Perdis can consider the business diversification strategy by creating a farm that would produce entirely organic skincare products for the face and the body. Going by the latest trends and lifestyle, the customers are switching to environmental friendly and organic products that have no chemicals in it as it damages skin. Being in the cosmetic industry, it is critical for the entrepreneur to understand the importance of skin care. The entrepreneur can create a new agricultural domain with its own cosmetic and laboratory. The farming can be looked after by the agricultural engineer and cosmetologists. A new set of green-beauty products can be created as natural and organic products (Huffingtonpost.in 2014). The herbal formulations shall be made without synthetics, artificial, petroleum-based preservatives or talc. The word cosmetic is now shifting to skin-health. Napoleon can take the opportunity for not only creating the external beauty, but taking efforts to make peoples sk in naturally healthy. Napoleon believes in creating loyal customers by sustaining high quality. Sustainable marketing techniques must be adopted by the entrepreneur so that the beauty industry saturates the use of synthetics that harms the skin (PwC 2012). Additionally, Perdis can also consider opening a skin care consultancy service in which the professionals shall advice the customers to get the best skin. Perdis can hire aestheticians who would work with the customers to achieve optimal skin. Services shall be offered that would guide the customers on obtaining proper skin care. He must obtain license for analyzing and providing treatment to the customers in the medical ways (Kikuchi et al. 2016). Conclusively, to become a successful entrepreneur, an individual requires hard work and persistence. Positive attitude, perseverance and passion are a few common traits found in the successful entrepreneurs. The entrepreneurs must not take leaps, and make strategic decisions that would take baby steps. Successful entrepreneurs always believe in spending a few years in the industry under a good mentor who provides a good launching pad. They take in the wealth of knowledge that is provided by other successful entrepreneurs. It is interpreted that Napoleon Perdis did not become successful in a day. It took his adequate time to reach a position where he is today. His value for family and passion for work gives a complete balance to his success. His business patterns are profitable and expansion in the international market gives the entrepreneur a global recognition. Napoleon focused on operational efficiency so that they are stable in all kinds of economic climates. The entrepreneur beli eves in creating loyal customers and enhancing their experience. References Adoranti, K., 2015.Makeup maestros Napoleon Perdis top tips. [online] Dailytelegraph.com.au. Available at: https://www.dailytelegraph.com.au/newslocal/the-hills/napoleon-perdis-reveals-his-dos-and-donts-for-applying-makeup/news-story/6ca0266e16f1d1bf989e78a8e55e8ebb [Accessed 7 Sep. 2016]. Candy, M., 2013.Napoleon Perdis - Success Business Magazine. [online] Success Business Magazine. Available at: https://successbusinessmag.com.au/napoleon-perdis/ [Accessed 7 Sep. 2016]. Galbraith, J., 2015.Napoleon Perdis brings his magic to Penrith. [online] Dailytelegraph.com.au. Available at: https://www.dailytelegraph.com.au/newslocal/news/napoleon-perdis-makeup-tips-shared-when-beauty-guru-visits-westfield-penrith/news-story/c2e959ccb389b98493a426c593c8f296 [Accessed 7 Sep. 2016]. Heraldsun.com.au, 2015.All in the Napoleon family. [online] Heraldsun.com.au. 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